The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is called:
A)selective exposure.
B)selective perception.
C)selective retention.
D)selective comprehension.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency to seek out and pay attention to information that is consistent with our attitudes and beliefs, while ignoring information that is inconsistent. Selective perception refers to the tendency to interpret messages in a way that is consistent with our preexisting beliefs and attitudes. Selective retention refers to the tendency to remember messages that are consistent with our attitudes and beliefs more easily than ones that are not. Selective comprehension is not a recognized concept in the study of communication.

The Tendency to Pay Attention to Messages Consistent with One's