Tyler was offended by the brand name of a new product for women. She believes that the name is demeaning for women and that its use means the manufacturer is unsympathetic to women. The future of this product may be poor unless it changes its name because of consumers' _ ______.
A)selective comprehension
B)selective exposure
C)selective retention
D)selective analysis

Question

Quizplus · Accepted Answer

Selective comprehension refers to the tendency of consumers to interpret information in a way that aligns with their beliefs and attitudes. If Tyler and others find the brand name demeaning, they may interpret the product negatively, affecting its success.

Tyler Was Offended by the Brand Name of a New