Using the same brand name for different products is an application of which concept from behavioural learning theory?
A)stimulus generalization
B)selective retention
C)selective comprehension
D)stimulus discrimination

Question

Quizplus · Accepted Answer

Stimulus generalization refers to the tendency of consumers to respond to stimuli that resemble the original stimulus that was learned. Using the same brand name for different products is an example of this concept, as consumers may have a positive association with the brand and transfer that positive association to the new product.

Using the Same Brand Name for Different Products Is an Application