In the first chapter of this text, the authors describe how marketing is not something alien to you like Shakespeare or physics - it is something you are already very familiar with because you observe marketing throughout many different facets of life. The Authors hoped you would use_________ to conclude marketing is an interesting subject And worthy of your time and effort.
A)behavioural learning
B)cognitive dissonance
C)functional adaptation
D)cognitive learning

Question

Quizplus · Accepted Answer

Cognitive learning refers to learning based on cognitive processes such as perception, memory, and reasoning, which are heavily involved in the process of recognizing and understanding marketing activities in daily life. Therefore, the authors hoped that by recognizing and understanding marketing activities, readers would come to appreciate the subject matter and consider it worthy of further study.

In the First Chapter of This Text, the Authors Describe