An example of a marketer-dominated source of information for an external information search is:
A)Consumer Reports magazine.
B)consumer programs on talk radio stations.
C)advertising.
D)friends and relatives.

Question

Quizplus · Accepted Answer

Advertising is a marketer-dominated source of information because it is created and distributed by companies with the intention of promoting their products or services. Consumer Reports magazine and consumer programs on talk radio stations are usually considered more neutral sources of information, while friends and relatives are considered personal sources of information.

An Example of a Marketer-Dominated Source of Information for an External