A consumer is looking to purchase a new laptop and is considering a product only from Apple, Samsung, Dell, and Acer. These brands are known as the consumer's ________.
A)evolved set
B)alternative selection group
C)evaluative set
D)consideration set

Question

Quizplus · Accepted Answer

The four brands being considered by the consumer are known as the consideration set. This set consists of the brands that the consumer is actively considering when making a purchase decision. The other options (evolved set, alternative selection group, evaluative set) do not accurately describe the set of brands being considered in this scenario.

A Consumer Is Looking to Purchase a New Laptop and Is