If a brand manager wanted to use LinkedIn to promote his or her brand, the best way would be to
A)create a profile for their brand.
B)use profiles of company employees for business-to-business image building.
C)monitor profiles for negative mentions of their brand.
D)try to accumulate online "followers" for the business.

Question

Quizplus · Accepted Answer

Using profiles of company employees for business-to-business image building is the best way for a brand manager to promote his or her brand on LinkedIn. This approach allows for a more personal touch, as individuals with established connections on the platform can share and promote company content, increasing visibility and credibility in the industry. Creating a profile for the brand itself or accumulating followers may not be as effective in generating meaningful engagement and building relationships on this professional networking site. Monitoring profiles for negative mentions is also important, but not necessarily a primary method of promotion.

If a Brand Manager Wanted to Use LinkedIn to Promote