Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one Targets consumers who are _______and the second one targets consumers who are ________.
A)"passive receivers"; "active receivers"
B)"active receivers"; "passive receivers"
C)an older demographic; a younger demographic
D)wealthy; disadvantaged

Question

Quizplus · Accepted Answer

The first strategy using Groupon and Living Social Deals targets consumers who actively seek out deals and discounts, making them active receivers. The second strategy using ads in newspapers, magazines, and on TV targets consumers who may come across these ads while engaging in passive activities such as reading or watching TV, making them passive receivers.

Marketers Can Use One of Two Strategies: the First Strategy