Within the context of social media, an "evangelist" is an online user who
A)is paid by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends.
B)tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
C)is indifferent to advertisements on social media networks.
D)is "delighted" about the brand advertised and sends messages to his or her online friends and then back to the advertiser about the joys of using the brand.

Question

Quizplus · Accepted Answer

An evangelist within the context of social media is someone who is deeply passionate and excited about a brand or product, and who actively promotes it to their network of online friends through messages, posts, and shares. They are not typically paid by advertisers to promote the brand, nor are they focused on promoting an anti-consumerist agenda. Rather, they are genuinely thrilled about the brand and want others to know about it too.

Within the Context of Social Media, an "Evangelist" Is an Online