Traditional media use one-way communication to advertise their products. The consumers are therefore referred to as_______ _.
A)one-way consumers
B)traditional consumers
C)end-receivers
D)passive receivers

Question

Quizplus · Accepted Answer

Traditional media use one-way communication, meaning they broadcast their message without expecting any feedback or interaction from the consumers. As a result, consumers are often considered passive receivers of the message, rather than active participants in the advertising process.

Traditional Media Use One-Way Communication to Advertise Their Products