An "active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)________.
A)"follower"
B)"end-receiver"
C)"evangelist"
D)"expert"

Question

Quizplus · Accepted Answer

An "evangelist" is an active receiver who not only engages with the brand but also shares their positive experience with their online friends, promoting the brand through word-of-mouth advertising. This type of consumer is highly valuable to marketers as their recommendation can significantly influence other potential customers.

An "Active Receiver" Who Is "Delighted" with the Brand Advertised