Using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing (1)the number of daily visitors to the website, (2)_______, and (3)the focus of the website.
A)the ability of the social network to pull controversial content
B)the availability of social network to run apps
C)the characteristics of these visitors
D)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics

Question

Quizplus · Accepted Answer

The brand manager should assess the characteristics of the visitors to the social network to ensure that it aligns with the target audience of the brand. This can include demographics, interests, and behaviors of the users. The other options listed may also be important factors to consider, but the characteristics of the visitors should be the priority.

Using Social Media, a Brand Manager Tries to Select and Use