If a brand manager agrees to pay $0.25 for every 1,000 times their ad loads, up to $75 per month, it is referred to as
A)cost per action (CPA).
B)cost per thousand (CPM).
C)negotiated cost.
D)cost per click (CPC).

Question

Quizplus · Accepted Answer

This pricing model is known as cost per thousand (CPM), where the brand manager pays $0.25 for every 1,000 times their ad loads. The limit of $75 per month is the maximum amount the brand manager is willing to spend.

If a Brand Manager Agrees to Pay $0