T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in
Neighboring Poland and Slovakia as well. While this started as a marketing
Strategy targeted at a single country, it crossed country boundaries and became a global marketing strategy.
A)multidomestic
B)intercultural
C)convergence
D)intracultural

Question

Quizplus · Accepted Answer

The ad campaign started as a marketing strategy targeted at a single country (Czech Republic), but it crossed country boundaries and became a global marketing strategy. This is an example of a multidomestic marketing strategy, which is a strategy that is tailored to the specific needs of each country in which a company operates.

T-Mobile's 2010 Holiday TV Ad Featuring Chuck Norris Unexpectedly Surpassed