The continuous connection present in mobile marketing has given rise to an avid use of rewards in what type of smartphone apps?
A)Location-based promotions
B)Loyalty programs
C)Price-based searches
D)Price-comparison searches

Question

Quizplus · Accepted Answer

The use of rewards is generally more common in loyalty programs, which aim to incentivize repeat usage and purchases from customers. Location-based promotions and price-based searches may also use rewards, but loyalty programs are the most likely to heavily rely on them as a tool for customer retention. Price-comparison searches do not typically utilize rewards as a feature.

The Continuous Connection Present in Mobile Marketing Has Given Rise