When General Mills introduced Frosted Cheerios, it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal. General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not. To learn these lessons from other cereal
Launches, General Mills used:
A)reverse engineering.
B)research mimicry.
C)benchmarking.
D)product emulation.

Question

Quizplus · Accepted Answer

General Mills used benchmarking, which is the practice of comparing and learning from the best practices and successes of other companies in the same industry, in this case, the cereal industry. They studied the launch of other companies' cereals to determine how to launch their own product in half the time. Reverse engineering involves breaking down and analyzing a product to understand how it was created, research mimicry is not a commonly used term, and product emulation is the act of imitating or copying a product.

When General Mills Introduced Frosted Cheerios, It Wanted to Launch