The goal of a SWOT analysis is to:
A)develop new products for new market segments.
B)discover areas for diversified investment outside the firm's marketing areas.
C)keep top management placated.
D)identify those critical factors that can have a major effect on the firm.

Question

Quizplus · Accepted Answer

The goal of a SWOT analysis is to identify the critical factors that can have a major effect on the firm, including both internal strengths and weaknesses as well as external opportunities and threats. This can help the firm better understand its current position and make strategic decisions to improve its competitive advantage. Options A and B may be potential outcomes of a SWOT analysis, but they are not the primary goal. Option C is not a valid goal for a SWOT analysis as it does not provide any actual benefit to the firm's operations or strategy.

The Goal of a SWOT Analysis Is To