Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sales are not on target and the plan must be adjusted, she is:
A)identifying deviations in the marketing plan and acting on them.
B)segmenting the market and selecting target markets.
C)establishing a business mission and designing measurable goals and objectives.
D)designing the marketing mix and setting the budget.

Question

Quizplus · Accepted Answer

The Manager is identifying deviations in the marketing plan (sales not on target) and taking action by realizing that the plan must be adjusted. This aligns with the process of assessing and adjusting a marketing plan as necessary to meet goals and objectives, which is a key step in effective marketing management.

Six Months into a New Marketing Program, the Manager Assesses