The addition of Sparkling Apple-Scented, Invigorating Breeze-Scented, and Summer Citrus-Scented versions of Mr. Clean antibacterial cleaning liquid is an example of:
A)phased innovation.
B)gradual innovation.
C)continuous innovation.
D)discontinuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to minor improvements over time to existing products or services, which is exactly what the addition of three new scents of Mr. Clean's antibacterial cleaning liquid represents. They are not major changes or new inventions, but rather small updates to an existing product to appeal to a wider range of customers.

The Addition of Sparkling Apple-Scented, Invigorating Breeze-Scented, and Summer Citrus-Scented