The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on:
A)channels of distribution.
B)production technology.
C)generated sales.
D)degree of learning required by the consumer.

Question

Quizplus · Accepted Answer

The classifications of continuous innovation, dynamically continuous innovation, and discontinuous innovation are based on the degree of learning required by the consumer. Continuous innovation requires little to no learning, while dynamically continuous innovation requires some learning, and discontinuous innovation requires significant learning and behavior changes on the part of the consumer. This classification is important for understanding the potential adoption and success of new products and technologies.

The Terms Continuous Innovation, Dynamically Continuous Innovation, and Discontinuous Innovation