Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:
A)continuous innovation.
B)dramatically continuous innovation.
C)discontinuous innovation.
D)dynamically continuous innovation.

Question

Quizplus · Accepted Answer

Heinz's EZ Squirt Ketchup represented a dynamically continuous innovation because it introduced significant changes to an existing product (ketchup) by altering its color and packaging, which affected the way consumers used and interacted with the product, without creating a completely new market or requiring consumers to learn new behaviors.

Heinz Launched Its EZ Squirt Ketchup in an Array of Unlikely