Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:
A)major service innovations
B)style changes
C)process-line extensions
D)service-line extensions

Question

Quizplus · Accepted Answer

Many Canadian banks offering telephone or Internet banking represent process-line extensions because these services extend the existing banking services into new delivery methods without changing the core service offerings.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service