Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A Canadian university or college offering a totally online MBA program where you never have to visit the
Campus to complete your degree would be example of:
A)process-line extensions
B)style changes
C)major service innovations
D)major process innovations

Question

Quizplus · Accepted Answer

A totally online MBA program represents a major process innovation as it significantly changes the way the service (education) is delivered, without altering the core service itself.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service