Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:
A)supplementary-service innovations
B)service-line extensions
C)major service innovations
D)process-line extensions

Question

Quizplus · Accepted Answer

Supplementary-service innovations involve adding new or improved services to the existing service package to enhance its value. Offering high-speed Internet access at FedEx Office locations is an example of adding a new supplementary service to make the primary service (shipping and printing) more convenient and attractive to customers.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service