Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. New uniforms for service personnel and new colour schemes for the service facilities would be examples of:
A)service-line extensions
B)major service innovations
C)style changes
D)process-line extensions

Question

Quizplus · Accepted Answer

Style changes are a type of new service category that falls under the hierarchy of service innovation, which is similar to the continuum for physical products. New uniforms and color schemes are examples of style changes, which are relatively minor innovations compared to major service innovations or process-line extensions. Service-line extensions refer to adding new services to an existing category, while process-line extensions involve changing the way a service is delivered.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service