Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. CNNs 24/7 global news service and eBay's online auction services would be examples of:
A)process-line extensions
B)major service innovations
C)service-line extensions
D)style changes

Question

Quizplus · Accepted Answer

CNN's 24/7 global news service and eBay's online auction services are examples of major service innovations as they represent entirely new services that did not exist before, requiring significant changes to existing processes and systems.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service