Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of
________ categories.
A)six
B)seven
C)five
D)four

Question

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The Answer of Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of
________ categories.
A)six
B)seven
C)five
D)four

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service