Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Serving customers quicker would be an example of:
A)basic service improvement
B)supplementary-service innovations
C)major service innovations
D)service-line extensions

Question

Quizplus · Accepted Answer

Serving customers quicker would be an example of basic service improvement, which is the lowest level of the hierarchy of new-service categories. Supplementary-service innovations come next, followed by major service innovations, and finally service-line extensions.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service