One cause for product failure is incomplete market and product definition before product development starts. This problem can be avoided if the company developing the new product has:
A)a static organizational culture.
B)a marketer-dominated source of information for consumers.
C)top management involvement in the development process.
D)a protocol.

Question

Quizplus · Accepted Answer

A protocol helps in clearly defining the market and product requirements before development begins, reducing the risk of product failure.

One Cause for Product Failure Is Incomplete Market and Product