Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?
A)Not really listening to the "voice of the consumer."
B)Skipping steps in the new-product process.
C)Learning critical takeaway lessons from past failures.
D)Pushing a poorly conceived product into the market to generate quick revenue.

Question

Quizplus · Accepted Answer

Option C suggests learning from past failures which is not an organizational problem that can lead to new-product failure. The other options, A, B, and D, can all lead to new-product failure by not understanding consumer needs, not following a proper new-product development process, and prioritizing short-term revenue over product quality.

Molson Launched a Brazilian Imported Beer in Canada Called a Marca