When it comes to developing new services over new products there are some significant differences. All of the following represent the differences except:
A)the service delivery staff is part of the customer experience.
B)local decentralized production of the service is required.
C)the new-service development process is often difficult for the customer to observe.
D)focus on the competition, not on consumers.

Question

Quizplus · Accepted Answer

The statement "focus on the competition, not on consumers" is not a valid difference between new services and new products. In fact, developing new services typically requires a deep understanding of the customer's needs and preferences in order to design a service that meets their expectations. The other choices are valid differences - for example, the service delivery staff plays a crucial role in the customer's experience, and the service development process may be less visible to the customer than the product development process. Local decentralized production may also be necessary for some services, depending on their nature.

When It Comes to Developing New Services Over New Products