An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product)with consumers is called:
A)a concept test.
B)idea generation.
C)alternative evaluation.
D)new-product strategy development.

Question

Quizplus · Accepted Answer

A concept test is a form of external evaluation that involves presenting a new-product idea to potential consumers to gauge their level of interest, understanding and appeal towards the product. The aim of a concept test is to determine the feasibility, acceptance and potential success of a product before it is fully developed and introduced into the market.

An External Evaluation That Consists of Preliminary Testing of a New-Product