If you watched much television, you have seen the ads that show a controlled crash of a car containing crash dummies and the resultant vehicular damage. In the new-product process, this test would occur during the ___________stage.
A)screening and evaluation
B)development
C)idea generation
D)market testing

Question

Quizplus · Accepted Answer

The controlled crash of a car containing crash dummies to assess vehicular damage occurs during the development stage of the new-product process. This stage involves creating and testing prototypes to ensure the product meets safety standards and design specifications before it is launched to the market.

If You Watched Much Television, You Have Seen the Ads