Test marketing is:
A)almost always done, especially for consumer services.
B)almost always done for new consumer products, including more expensive ones.
C)not usually done with services, expensive consumer products, or costly industrial products.
D)not usually done with most products because of the time and expense involved.

Question

Quizplus · Accepted Answer

Test marketing is not usually done with services, expensive consumer products, or costly industrial products as they involve high costs and risks. However, it is commonly used for new mass-market consumer products that are not substantially different from existing products.

Test Marketing Is