Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers, to understand which ones are most effective. The use of this technique would be commonly found in which stage?
A)screening and evaluation
B)development
C)commercialization
D)market testing

Question

Quizplus · Accepted Answer

Neuromarketing techniques used to preview commercials to a select group of customers to determine their effectiveness would fall under the market testing stage of the product development process. This is the stage where the company tests the product (or marketing material in this case) in real-world settings to gather data and feedback from potential customers.

Some Companies Are Using Neuromarketing Techniques to Preview Several Versions