KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:
A)to a unidimensional target market.
B)to as broad a geographic region as possible.
C)in a defined area.
D)exclusively to company employees.

Question

Quizplus · Accepted Answer

By offering the Double Down in a defined area, KFC can gauge the receptivity of the product among a specific group of customers without committing to a national rollout. This approach allows KFC to test the product's appeal and make adjustments before investing heavily in a new menu item.

KFC Is Trying to Understand Whether They Should Launch the 'Double