What is the limitation behind doing virtual reality market testing?
A)It is only used in retail.
B)It is more expensive than other methods of market testing.
C)It is not as flexible as other methods of market testing.
D)It is not the real thing.

Question

Quizplus · Accepted Answer

The limitation behind doing virtual reality market testing is that it is not the real thing. Virtual reality can simulate experiences, but it is not a substitute for actual experiences in real life. Therefore, the results of virtual reality market testing may not accurately reflect consumer behavior in the real world.

What Is the Limitation Behind Doing Virtual Reality Market Testing