The following factors contribute to new-product failures or are symptoms of product failure:
incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in
combination, are enumerated in our text. What are they?

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The Answer of The following factors contribute to new-product failures or are symptoms of product failure:
incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in
combination, are enumerated in our text. What are they?

The Following Factors Contribute to New-Product Failures or Are Symptoms