Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is
A)social marketing.
B)organizational marketing.
C)future marketing.
D)green marketing.

Question

Quizplus · Accepted Answer

Social marketing aims to promote positive behavioural changes in individuals or society as a whole, without necessarily benefiting the marketer or the organization directly. It focuses on improving social welfare and addressing social issues through marketing techniques. Organizational marketing, future marketing, and green marketing, on the other hand, primarily benefit the marketer or the organization in some way.

Marketing That Is Designed to Influence the Behaviour of Individuals