To serve both buyers and sellers, marketing seeks to create value through:
A)discovering the needs and wants of prospective customers and satisfying them.
B)selling.
C)exchange.
D)advertising.

Question

Quizplus · Accepted Answer

Marketing's main goal is to create value for both the buyer and the seller. This is accomplished by discovering the needs and wants of prospective customers and satisfying them with products and services that meet those needs. Selling, exchange, and advertising are all important components of marketing, but they are only effective when they are focused on creating value for the customer.

To Serve Both Buyers and Sellers, Marketing Seeks to Create