A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange?
A)yes, because reading at the service was exchanged for a feeling of satisfaction.
B)no, because the church is a non-profit organization.
C)no, because no money was exchanged.
D)yes, because the church ran an advertisement.

Question

Quizplus · Accepted Answer

This was a marketing exchange as the church had advertised in their bulletin to encourage members to participate in the service by reading. Jack volunteered to read and in return felt satisfied and felt he contributed to his church. This exchange of reading in the service for a feeling of satisfaction acts as a marketing exchange.

A Church Has Put Advertisements in Its Weekly Bulletins to Encourage