The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities.
The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know. Marketing may fail to occur here because:
A)two or more parties have unsatisfied needs.
B)there may be no desire on the part of the hotel/spa customer to satisfy this need.
C)there is nothing to exchange.
D)there is no way for the parties involved to communicate.

Question

Quizplus · Accepted Answer

The issue mentioned is related to the potential reluctance of hotel/spa customers to go to unfamiliar doctors, indicating that there may be no desire on the part of these customers to satisfy their need for a comprehensive physical. Therefore, marketing may fail to occur because of the lack of willingness or desire on the part of the target market.

The Shangri-La Hotel and Spa in Toronto Is Setting Up