The four controllable marketing mix factors include all of the following except:
A)Product.
B)Promotion.
C)Penetration.
D)Price.

Question

Quizplus · Accepted Answer

The correct phrase is "market penetration strategy," which refers to a technique used by companies to increase their market share by encouraging customers to buy more of their current products or services. It is not one of the four traditional controllable marketing mix factors. The four factors are product, price, promotion, and place.

The Four Controllable Marketing Mix Factors Include All of the Following