The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets. Which marketing mix element would make the owners eager to be featured in an upcoming edition of Taste of Home magazine?
A)promotion
B)place
C)product
D)price

Question

Quizplus · Accepted Answer

Promotion is the marketing mix element that involves advertising, personal selling, sales promotions, and other techniques used to communicate with customers and influence their attitudes and behaviors. Being featured in Taste of Home magazine would provide Authentic Indigenous Foods with a powerful promotional tool to reach a large audience and gain credibility as a company that produces delicious and authentic indigenous foods.

The Owners of Authentic Indigenous Foods Interviewed Hundreds of Native