At a round-table marketing meeting for a food distributor, Kyle explains the most common meaning of a market to the new employees; his definition would be:
A)a particular line of products or specific line of merchandise for sale.
B)an open-air gathering of farmers selling their produce.
C)a group of companies that have goods for sale.
D)people with the desire and with the ability to buy a specific product.

Question

Quizplus · Accepted Answer

Kyle's definition of a market is focused on the target audience, which includes people who have the desire and ability to buy a particular product. This definition is typically used in marketing to identify potential customers and promote products effectively. Option A is incorrect because it describes a product line, not a market. Option B describes a farmers market. Option C is too broad and doesn't focus on the target audience.

At a Round-Table Marketing Meeting for a Food Distributor, Kyle