A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees. Which of the following would be the most effective way to
Communicate with the target market, bearing in mind that communication must be both effective and economical?
A)put announcements on campus bulletin boards.
B)advertise in the local newspaper.
C)advertise on national television.
D)distribute promotional materials during classes.

Question

Quizplus · Accepted Answer

Advertising in the local newspaper is both economical and effective for reaching people who are currently working and interested in further education or refresher courses, as it targets a broad local audience likely to include this demographic.

A Local University Offers Business Courses for a Specific Target