The four Ps are commonly known as:
A)the marketing mix or uncontrollable factors.
B)the environmental or controllable factors.
C)the marketing mix or controllable factors.
D)the environmental or uncontrollable factors.

Question

Quizplus · Accepted Answer

The four Ps (product, price, place, and promotion) are components of the marketing mix, which are controllable factors in a marketing strategy. Therefore, choice C is the correct option.

The Four Ps Are Commonly Known As