The cluster of benefits that an organization promises customers to satisfy their needs is called:
A)customer promises.
B)customer satisfaction benefits.
C)customer value proposition.
D)customer value clusters.

Question

Quizplus · Accepted Answer

The cluster of benefits that an organization promises customers to satisfy their needs is called the customer value proposition. This is the unique set of benefits that a company offers to its target customers to differentiate itself from competitors and gain customer loyalty. Options A, B, and D do not accurately describe this concept.

The Cluster of Benefits That an Organization Promises Customers to Satisfy