Because the organization obviously cannot satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers. This is the _________.
A)market aggregation
B)target market
C)tangent market
D)mass market

Question

Quizplus · Accepted Answer

The concept described in the sentence is target market. The other options do not accurately describe the idea presented.

Because the Organization Obviously Cannot Satisfy All Consumer Needs, It