Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines. The mixes are sold in 500 gram vacu-packs for $5.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives. This is a description of the company's:
A)market segmentation strategy.
B)marketing mix.
C)action plan.
D)mission statement.

Question

Quizplus · Accepted Answer

The description of the product (mix) and its price, distribution, and promotion strategy all refer to the marketing mix, which includes product, price, place (distribution), and promotion. Therefore, the best choice is B. Market segmentation, action plan, and mission statement are not described in the given information.

Thirkell Farms Gourmet Ice Cream Enhancer Is the Brand Name